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Misleading Advertisements in India

Authors: Divya Jangra and Anant Maheshwari, Students, Manipal University, Jaipur, India

Abstract

This paper focuses on misleading advertisements in India. An advertisement is a form of communication that draws attention to a large number of people in a society. We the people of India is surrounded by so many advertisements therefore, it becomes an important part to generate money. There are many big companies or organizations all over India spending billions on Advertisement. Advertisement gradually becomes a business hub. Furthermore, the development and technological advancement has uplifted the advertising process to reach out to the consumer effectively and efficiently. It is truly said in business that if there is a high possibility of risk then there will be a high possibility to generate profit and by keeping this in mind many people mislead the advertisement just to get benefit out of it. Misleading Advertisement is not only an unethical way to mislead innocent consumer but also to destroy the consumer faith over that particular product. It is the tool which influences the consumers but deceptive and misleading advertisement of a product leads to substantial injury to the consumer. There are many important changes that have been introduced in the consumer protection act 2019 as things need to be changed according to the time and circumstances like online buying and selling of a product. Thus, this paper deals with the problem and difficulties faced by consumers at large, and the laws governing to protect the consumers.

Keywords: Misleading Advertisements, Penalties, Consumer Protection Act.

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